Intangible Cultural Heritage as Tourism Resource of Serbia

Abstract

Intangible cultural heritage, as a factor of promoting and developing cultural and national identity, is the focus of attention of the UNESCO, UNWTO and other international organizations specializing in the protection and promotion of culture and tourism, thereby generating tourism demand. The tourist offer of Serbia includes intangible cultural heritage which is modestly and inadequately presented and interpreted. This project is the result of research for the development of national strategies in tourism and the investigations of the intangible cultural heritage as a tourism potential. Its aim is to highlight the importance of intangible heritage as a factor involved in generating the critical mass of the contemporarily interpreted cultural tourism products which can significantly enhance the competitiveness of the tourist offer of Serbia.