Concepedia

Personal Influence: The Part Played by People in the Flow of Mass Communications

Irving Roshwalb, Elihu Katz, Paúl F. Lazarsfeld

Journal of Marketing · 1956 · 1.9K citations · 0 references

Concepts

Social SciencesCommunicationSocial PsychologyCommunication TheoryMass CommunicationSocial InfluenceAudience ReceptionInformational InfluenceInterpersonal InfluenceMass Communication TheoryMass MediaSocial Influence In GroupsMass Media EffectsMass Media ReceptionMedia Effects TheoryPersuasion In Mass Media