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Navigating identity duality in multinational subsidiaries: A paradox lens on identity claims at Hindustan Unilever 1959–2015

Identity DualityCultureSocial IdentityCultural IdentityInternational Business StrategyInternational RelationsBusinessInternational OrganizationMultinational EnterpriseCorporate IdentityIdentity ClaimsIdentity IssueInternational BusinessGlobal StrategySocial SciencesMultinational Subsidiaries