Implementing shared decision making in the NHS: lessons from the MAGIC programme

Abstract

Shared decision making requires a shift in attitudes at all levels but can become part of routine practice with the right support, say Natalie Joseph-Williams and colleagues Adoption of shared decision making into routine practice has been remarkably slow, despite 40 years of research and considerable policy support.12345678 In 2010, the Health Foundation in the UK commissioned the MAGIC (Making Good Decisions in Collaboration) programme to design, test, and identify the best ways to embed shared decision making into routine primary and secondary care using quality improvement methods (box 1).910 #### Box 1: Summary of MAGIC programme ##### Phase 1 (August 2010–February 2012): Designing and testing the best ways to implement shared decision making in routine clinical settings Clinical areas ##### Phase 2 (February 2012–October 2013): Demonstrate that shared decision making can become part of routine clinical care (wider dissemination, implementation and sustainability) and build practical and transferable knowledge about the conditions for success Cardiff Newcastle