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The Consumer Motivation Scale: Development of a multi-dimensional and context-sensitive measure of consumption goals

Behavioral SciencesBehavioral Decision MakingContext-sensitive MeasureConsumer MotivationConsumer StudyMotivationConsumer ResearchConsumption GoalsManagementConsumer BehaviorSocial SciencesMarketingConsumer AttitudePsychologyConsumer Motivation ScaleBehavioral Economics