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Bet Anywhere, Anytime: An Analysis of Internet Sports Bettors’ Responses to Gambling Promotions During Sports Broadcasts by Problem Gambling Severity

Behavioral Decision MakingDigital MarketingSports ConsumptionCommunicationMedia EffectsBiasManagementProblem Gambling SeverityBehavioral SciencesBet AnywhereSports BroadcastsAmbush MarketingAdvertisingSports MarketingTelevisionBehavioral EconomicsGamblingSport EconomicsArts