Social contagion with degree-dependent thresholds

Abstract

We investigate opinion spreading by a threshold model in a situation in which the influence of people is heterogeneously distributed. We assume that there is a coupling between the influence of an individual (measured by the out-degree) and the threshold for accepting a new opinion or habit. We find that if the coupling is strongly positive, the final state of the system will be a mix of different opinions. Otherwise, it will converge to a consensus state. This phenomenon cannot simply be explained as a phase transition, but it is a combined effect of mechanisms and their relative dominance in different regions of parameter space.