Concepedia

Contagion Theory

Contagion Theory is a theoretical framework within information diffusion that explains the spread of ideas, behaviors, or innovations through a population via direct or indirect social influence, distinguishing itself from other diffusion models by emphasizing threshold-based adoption mechanisms and the role of interpersonal networks in cascading effects.

587

Publications

63.2K

Citations

1.2K

Authors

655

Institutions

Publications per year

2017–2026

239

Variants

Social Contagion Theory

Parents

Publications

587

A Theory of Fads, Fashion, Custom, and Cultural Change in Informational Cascades.

Sushil Bikhchandani, David Hirshleifer, Ivo Welch · RePEc: Research Papers in Economics · 6.7K citations

, , +15

Experimental evidence of massive-scale emotional contagion through social networks

Adam Kramer, Jamie Guillory, Jeffrey T. Hancock · Proceedings of the National Academy of Sciences · 2014 · 3.7K citations · Full text

, , +16

Social Contagion and Innovation: Cohesion versus Structural Equivalence

Ronald S. Burt · American Journal of Sociology · 1987 · 2.4K citations

, , +16

Complex Contagions and the Weakness of Long Ties

Damon Centola, Michael W. Macy · American Journal of Sociology · 2007 · 1.9K citations

, , +16

A Theory of Fads, Fashion, Custom, and Cultural Change as Informational Cascades

Sushil Bikhchandani, David Hirshleifer, Ivo Welch · Journal of Political Economy · 1992 · 1.8K citations · Full text

, , +15

1–5 of 587

Authors

1.2K

  1. WW
    Wei Wang

    Sichuan University, China

    14 publications · 471 citations

    12

    h-index

  2. KL
    Kristina Lerman

    University of Southern California, United States

    8 publications · 1.5K citations

    8

    h-index

  3. SA
    Sinan Aral

    Massachusetts Institute of Technology, United States

    8 publications · 2K citations

    8

    h-index

  4. AS
    Arun Sundararajan

    New York University, United States

    6 publications · 1.5K citations

    6

    h-index

  5. TW
    Thomas W. Valente

    University of Southern California, United States

    6 publications · 2.1K citations

    6

    h-index

1–5 of 1.2K

Institutions

655

  1. University of Pennsylvania

    Philadelphia, United States

    15 h-index

    23 publications

    3.8K citations

  2. University of Southern California

    Los Angeles, United States

    14 h-index

    26 publications

    3.5K citations

  3. University of Michigan

    Ann Arbor, United States

    12 h-index

    14 publications

    815 citations

  4. Stanford University

    Stanford, United States

    12 h-index

    20 publications

    1.9K citations

  5. University of Electronic Science and Technology of China

    Chengdu, China

    12 h-index

    37 publications

    1.4K citations

  6. Cornell University

    Ithaca, United States

    11 h-index

    15 publications

    7.1K citations

  7. Massachusetts Institute of Technology

    Cambridge, United States

    11 h-index

    15 publications

    2.5K citations

  8. Sichuan University

    Chengdu, China

    10 h-index

    10 publications

    298 citations

1–8 of 655

Venues

  1. SSRN Electronic Journal

    Repository · 27 publications · 779 citations

    18

    h-index

  2. Physical review. E

    PRE · 13 publications · 411 citations

    13

    h-index

  3. Marketing Science

    11 publications · 2.2K citations

    11

    h-index

  4. Physical Review E

    PRE · 11 publications · 1.1K citations

    11

    h-index

  5. 10

    h-index

1–5