Normality: Part descriptive, part prescriptive

Availability: A heuristic for judging frequency and probability

Amos Tversky, Daniel Kahneman · Cognitive Psychology · 1973 · 9.9K citations

Business, Decision Sciences, Decision Theory +9

Family resemblances: Studies in the internal structure of categories

Eleanor Rosch, Carolyn Β. Mervis · Cognitive Psychology · 1975 · 5.9K citations

Social Sciences, Social Psychology, Sociology +7

A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.

Robert B. Cialdini, Raymond R. Reno, Carl A. Kallgren · Journal of Personality and Social Psychology · 1990 · 5.6K citations

Social Sciences, Psychology, Social Psychology +12

AIC model selection using Akaike weights

Eric‐Jan Wagenmakers, Simon Farrell · Psychonomic Bulletin & Review · 2004 · 2.8K citations · Full text

Computing, Biostatistics, Machine Learning +1

Epistemology and Cognition

Paul K. Moser · International Philosophical Quarterly · 1987 · 1.8K citations