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When retweets persuade: The persuasive effects of dialogic retweeting and the role of social presence in organizations’ Twitter-based communication

Social MediaOrganizational CommunicationSocial PresenceCommunication EffectsMedia EffectsOnline CommunicationArtsTwitter-based CommunicationSocial Medium IntelligenceSocial InfluenceSocial Medium NewsCommunicationDialogic RetweetingPersuasionComputer-mediated Communication