Developing a Process Model of Intrapreneurial Systems: A Cognitive Mapping Approach

Abstract

This paper uses a cognitive mapping approach to build a model of corporate entrepreneurship from an organizational perspective. This approach analyzes corporate entrepreneuring from a systems viewpoint and facilitates an understanding of the process through which entrepreneurial firms generate innovation. Additionally, the application of Maruyama's (1963) concept of “morphogenetic” systems provides a possible explanation for the nonlinear changes that are characteristic of intrapreneurship.