Publication | Open Access
Who ‘likes’ alcohol? Young Australians' engagement with alcohol marketing via social media and related alcohol consumption patterns
38
Citations
18
References
2016
Year
MarketingAlcohol MarketingYoung AustraliansSocial MediaManagementConsumer ResearchSocial MarketingMarketing CommunicationSocial InfluenceConsumer BehaviorCommunicationArtsAdvertisingConsumer Engagement
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