Perceptual Pleasure and the Brain A novel theory explains why the brain craves information and seeks it through the senses

Abstract

neuroscientists studying cognition and perception. All of us have felt the plea sure of acquiring information?a view of a dramatic landscape, a conversation with a friend, or even a good magazine article, can all be profoundly gratify ing. But why is this so? What makes these experiences so pleasurable? We believe that the enjoyment of such experiences is deeply connected to an innate hunger for information: Human beings are designed to be in fovores. Ifs a craving that begins with