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Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust

Consumer IntentionCustomer SatisfactionOnline Customer BehaviorInteractive MarketingManagementConsumer ResearchTrustConsumer BehaviorTourismTravel BehaviorCommunicationTravel OnlineArtsMarketingCustomer CommunityOnline Travel Community