Political Attitudes and Behaviour in a Non-Partisan Environment: Toronto 2014

Abstract

Abstract Voting behaviour in municipal elections is understudied in Canada. Existing research is limited by the type of data (aggregate instead of individual-level) and the cases evaluated (partisan when most contests are non-partisan). The objective of this study is to contribute to this literature by using individual-level data about a non-partisan election. To do so, we use data from the Toronto Election Study, conducted during the 2014 election. Our research goals are to evaluate whether a standard approach to understanding vote choice (the multi-stage explanatory model) is applicable in a non-partisan, municipal-level contest, and to determine the correlates of vote choice in the 2014 Toronto mayoral election in particular. Our analysis reveals that, although it was a formally non-partisan contest, voters tended to view the mayoral candidates in both ideological and partisan terms. We also find that a standard vote choice model provides valuable insight into voter preferences at the municipal level.