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Affect and Memory: the Impact of Affective Reactions in Advertising on the Representation of Product Information in Memory
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MarketingCognitive ScienceBehavioral Decision MakingProduct InformationAffective VariableTargeted AdvertisingAffective NeuroscienceAffective ReactionsConsumer ResearchMemoryMarketing CommunicationAffective ComputingConsumer BehaviorManagementAdvertisingConsumer AttitudeSocial SciencesEmotion
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