Publication | Open Access
User's Willingness to Pay on Social Network Sites
122
Citations
48
References
2011
Year
Consumer ResearchSocial InfluenceCommunicationComputational Social ScienceSocial MediaManagementGreat DealSocial Network AnalysisMobile Social NetworkEconomicsCurrent StudyTrustMarketingSocial SoftwareSocial WebSocial Network SitesInteractive MarketingSocial ComputingSocial Network SiteSocial Information SystemArts
A user's willingness to pay (WTP) on social network site (SNS) has received a great deal of attentions from academics and practitioners. The current study separates the willingness into WTP for SNS...
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