The Importance of Personal Influence in the Adoption of Technological Changes

Abstract

Journal Article The Importance of Personal Influence in the Adoption of Technological Changes Get access Everett M. Rogers, Everett M. Rogers Ohio State University and Iowa State College Search for other works by this author on: Oxford Academic Google Scholar George M. Beal George M. Beal Ohio State University and Iowa State College Search for other works by this author on: Oxford Academic Google Scholar Social Forces, Volume 36, Issue 4, May 1958, Pages 329–335, https://doi.org/10.2307/2573971 Published: 01 May 1958