Buying Group Structure: Constriction at the Top

Donald L. McCabe

Journal of Marketing · 1987 · 121 citations · 20 references

Concepts

Abstract

The author evaluates opposing views of the relation between environmental uncertainty and buying group structure. In an empirical study of buying group structures among airlines and producers of corrugated shipping containers, support is found for the hypothesis that high levels of uncertainty lead to a constriction of decision-making authority.

References

20