Journal of Writing Research · 2014 · 145 citations · 29 references
ArtsCommunicationDesignCommunication DesignOrganizational CommunicationVisual DesignDigital Workplace CommunicationDigital WritingDocument DesignInterview Data Analysis
Professional communication in modern workplaces frequently requires integrating one’s own and others’ digital texts and graphics into documents. The article presents a case study of a professional communication designer constructing a proposal over several days and proposes adding the identified activities to models of writing and communication design. Using keystroke and interview data, the study maps the designer’s process, time course, content search, source switching, and reuse of others’ material. The study shows the designer extensively searches multiple sources, creates both visual and verbal content, and regulates attention and motivation throughout the task.
In today's workplaces professional communication often involves constructing documents from multiple digital sources—integrating one's own texts/graphics with ideas based on others' text/graphics. This article presents a case study of a professional communication designer as he constructs a proposal over several days. Drawing on keystroke and interview data, we map the professional's overall process, plot the time course of his writing/design, illustrate how he searches for content and switches among optional digital sources, and show how he modifies and reuses others' content. The case study reveals not only that the professional (1) searches extensively through multiple sources for content and ideas but that he also (2) constructs visual content (charts, graphs, photographs) as well as verbal content, and (3) manages his attention and motivation over this extended task. Since these three activities are not represented in current models of writing, we propose their addition not just to models of communication design, but also to models of writing in general.
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