Journal of Marketing Research · 1966 · 310 citations · 0 references
Social SciencesPsychologySocial PsychologyBehavior Change TheoryPersuasionSocial InfluenceAttitude ChangeBehaviorBiasImpression FormationResistance To PersuasionSocial JudgmentAttitude Toward BehaviorAttitude-behavior GapAttitude-behavior LinkBelief-based ModelsCentral Route PersuasionConsistency