Faculty Rewards for University Outreach: An Integrative Approach

Abstract

Administrators of university continuing education and public service programs grapple with a persistent and fundamental problem. While depending upon the faculty's active involvement for program strength and vitality, they confront a faculty reward system that provides little incentive for that involvement. The consequences of this dilemma are well known. At most universities, relatively few faculty members show more than a passing interest in outreach involvement. Those who do become involved generally receive little recognition for their efforts during salary, promotion, and tenure consideration.