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E-Retail: Gold Rush or Fool's Gold?
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References
2000
Year
Electronic MarketplaceOnline Customer BehaviorDigital MarketingInteractive MarketingManagementConsumer ResearchBusinessBusiness ApplicationsTelecommunications NetworksBusiness ActivitiesTechnology“ Electronic CommerceMarketingBuying BehaviorDigital TradeGold RushDigital Economy
“Electronic commerce is the carrying out of business activities that lead to an exchange of value across telecommunications networks.”