The Review of Economics and Statistics · 1967 · 32 citations · 1 references
BusinessCommunicationMarketingAdvertisingConsumer BehaviorPersuasionAdvertising AudiencesAdvertising PersuasionAdvertising PsychologyConsumer WantsHelp-seeking BehaviorHelping BehaviorHelp Giving BehaviorHelp-seeking IntentionHelp-seeking Preferences
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Tests of Equality Between Sets of Coefficients in Two Linear Regressions
Gregory C. Chow · Econometrica · 1960 · 6.5K citations