Factors Influencing eWOM Effects: Using Experience, Credibility, and Susceptibility - Concepedia

Concepedia

Publication | Closed Access

Factors Influencing eWOM Effects: Using Experience, Credibility, and Susceptibility

110

Citations

24

References

2011

Year

Cheol Park, Yao Wang, Yao Ying, You Rie Kang

International Journal of Social Science and Humanity

Interpersonal CommunicationCommunication StudySocial PsychologyEwom EffectsSocial InfluenceSocial SciencesUser PerceptionPersuasionPsychologyAttitude Theory

References

	Year	Citations

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