Marketing Geography: With Special Reference to Retailing

Abstract

List of illustrations. List of tables. 1. The Scope of Marketing Geography 2. Traditional and Theoretical Frameworks of Study 3. Growth and Developments in the Distributive Trades 4. National and Regional Systems of Centres 5. Business Land Uses Inside the City 6. Changes in the Urban Business Pattern 7. Consumer Behaviour and Space Preferences in Shopping 8. Forecasting and Allocation Techniques 9. Store Location and Store Assessment Research 10. Conclusion. Index