A New Methods of Predicting Voting Behaviour

Janet Hoek, Philip Gendall

Market Research Society Journal · 1993 · 20 citations · 14 references

Concepts

Abstract

While researchers agree that undecided voters pose a problem, they have not yet resolved how best to address this problem. Some try to reduce the size of the group by employing a secret ballot methodology (Perry, 1979) while others have used various allocation methods (see Lampert, 1978; Fenwick eta[, 1982), and others have adopted the most straightforward, but least methodologically satisfactory, practice of simply excluding the group from any analysis.

References

14