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Crowdsourcing ideas: Involving ordinary users in the ideation phase of new product development

Project ManagementInvolving Ordinary UsersManagementNew Product DevelopmentHuman ComputationDesignUser ExperienceCrowdsourcingInnovationMarketingCrowd ComputingConsumer-driven Product DevelopmentIdeation PhaseInteractive MarketingUser InvolvementBusinessDesign ThinkingHuman-computer InteractionKnowledge ManagementSocial InnovationTechnology