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Strength matters: Self-presentation to the strongest audience rather than lowest common denominator when faced with multiple audiences in social network sites

Strongest AudienceSocial InfluenceCommunicationSelf-monitoringSocial SciencesJournalismSocial MediaOnline CommunitySocial IdentityCommunication EffectsCommunication StudyPopular CommunicationSocial WebInterpersonal CommunicationSocial Network SitesSocial ComputingArtsStrength MattersAudience ReceptionPersuasion