Publication | Closed Access
Recommending without short head
15
Citations
5
References
2014
Year
Unknown Venue
MarketingGroup RecommendersInformation RetrievalData ScienceDigital MarketingPreference LearningInteractive MarketingManagementConsumer ResearchShort HeadPopular ItemsBusiness AnalyticsCold-start ProblemLong TailAdvertisingCollaborative FilteringInformation Filtering System
We discuss a comprehensive study exploring the impact of recommender systems when recommendations are forced to omit popular items (short head) and to use niche products only (long tail). This is an interesting issue in domains, such as e-tourism, where product availability is constrained, "best sellers" most popular items are the first ones to be consumed, and the short head may eventually become unavailable for recommendation purposes. Our work provides evidence that the effects resulting from item consumption may increase the utility of personalized recommendations.
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