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Applying a modified technology acceptance model to determine factors affecting behavioral intentions to adopt electronic shopping on the world wide web: a structural equation modeling approach
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Customer SatisfactionOnline Customer BehaviorTechnology Acceptance ModelElectronic ShoppingInteractive MarketingUser AcceptanceManagementUser ExperienceBusinessConsumer ResearchTechnology AdoptionConsumer BehaviorTechnologyMarketingBuying BehaviorBehavioral Intentions
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