Consumers Preferences for Plant Size, Type of Plant Material and Design Sophistication in Residential Landscaping

Abstract

Abstract How much value do consumers place on a good landscape? Self-selected attendees to a Detroit, MI, flower show indicated that plant size was the most important factor in the perceived value of a landscape. Holding other factors equal, increasing from the smallest size plant generally available for installation to the largest size defined in our study increased perceived home value by 5.0%. Design sophistication was almost as important as size. Holding other factors equal, upgrading from a traditional foundation planting to a sophisticated design that incorporated multiple bed and curved bedlines increased perceived home value by 4.5%. The type of plant material used was the least important. The relative importance of plant material selection as a factor contributing value added to the home by the landscape was almost half that of plant size and over 40% less than design sophistication. The conjoint model produced from 158 survey responses predicted that from the least valued landscape to the most valued landscape the perceived value of the home increased 12.7%.