Seeing Green in San Francisco: City as Resource Frontier

Abstract

Abstract The early 21st century witnessed a boom in green building in San Francisco and similar cities. Major downtown property owners and investors retrofitted office towers, commissioned green certification, and critically, explored how greening might pay . Greening initiatives transcend corporate social responsibility: they represent a new attempt to enclose and speculate upon “green” value within the second nature of cities. However, this unconventional resource discovery requires a highly partial view of buildings’ socio‐natural entanglements in and beyond the city. I illuminate these efforts and their obscurities by exploring the experience of an exemplary green building in San Francisco, an office tower that has successively served as a headquarters organizing a vast resource periphery in the American West, a symbol and driver in the transformation of the city's own second nature, a financial “resource” in its own right, and most recently, an asset in an emerging global market for green property.