DEMAND CHAIN EXCELLENCE: A TABLE OF TWO RETAILERS.

Abstract

SUBTITLE: LONGS DRUG STORES AND SEVEN-ELEVEN JAPAN ARE PROVING THAT SUCCESSFUL DEMAND CHAIN MANAGEMENT CAN BE A CORE COMPETITIVE DIFFERENTIATOR. BOTH HAVE MASTERED THE ART OF CAPTURING AND USING INFORMATION TO RESPOND TO ACTUAL CUSTOMER DEMANDS QUICKLY AND ACCURATELY. THESE LEADERS NOT ONLY ARE OPERATING AT PEAK EFFICIENCY BUT ALSO ARE POSTING PROFITIABILITY AND VALUE NUMBERS THAT ARE THE ENVY OF THE INDUSTRY.