Communications of the ACM · 2005 · 135 citations · 0 references
BusinessInformation TechnologyMarketingConsumer BehaviorRisk PerceptionConsumer ChoiceConsumer Decision-makingData Security For ConsumersRadio-frequency Identification SystemsRetail Consumer BehaviorRisk In TechnologyRadio-frequency Identification (Rfid) TrackingRfid ReadersRfid TagsRfid Tracking
Want consumers to adopt RFID-based systems? Make the perceived (and real) risk acceptable through convenience, variety, and lower prices.