New Media & Society · 2012 · 90 citations · 28 references
Social SciencesCommunicationKnowledge ManagementInnovationMass CommunicationMedia StudiesDigital JournalismDigital MediaJournalism StudiesMedia IndustriesNews MediaOpen InnovationJournalism InnovationNews InnovationNews Media IndustryOpen ApisOpen Application Programming InterfacesOpen Innovation Networks
Open APIs signal a shift toward open innovation that could address the news industry's twin challenges of improving R&D and generating new revenue, while also highlighting the ongoing negotiation between openness and control in journalism. The study examines the value of open innovation principles for digital media by analyzing Open APIs at four news organizations and extends interdisciplinary research on open innovation to digital communication. Open APIs accelerated R&D via knowledge sharing with web developers, created new commercial avenues by expanding product portfolios, and established innovation networks acting as external R&D departments.
This article examines the relative value of open innovation principles for digital media, exemplified by the emergence of Open Application Programming Interfaces (Open APIs) at four news organizations: The New York Times, The Guardian, USA Today and NPR. The use of Open APIs represents a shift toward an open innovation paradigm that may help address twin challenges facing the news industry: the need for improved R&D and the need for new revenue streams. This paper extends the interdisciplinary study of open innovation to digital communication. Findings indicate that the use of Open APIs has accelerated R&D through knowledge-sharing with web developers; generated new means of commercializing content by extending a firm’s product portfolio; and forged innovation networks that function as external R&D departments. The article discusses the constant negotiation between openness and control, and open and closed paradigms in journalism.
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