SSRN Electronic Journal · 2009 · 87 citations · 24 references
24
Gary S. Becker · Journal of Political Economy · 1973 · 3.5K citations
College Admissions and the Stability of Marriage
D. Gale, Lloyd S. Shapley · American Mathematical Monthly · 1962 · 2.1K citations
Bayesian Statistics and Marketing
Peter E. Rossi, Greg M. Allenby · Marketing Science · 2003 · 1.2K citations
Marketing Analytics, Bayesian Statistic, Bayesian Statistics +13