The Dynamics of Audience Fragmentation: Public Attention in an Age of Digital Media

Abstract

Journal Article The Dynamics of Audience Fragmentation: Public Attention in an Age of Digital Media Get access James G. Webster, James G. Webster 1Department of Communication Studies, Northwestern University, Evanston, IL 60208-3580, USA Search for other works by this author on: Oxford Academic Google Scholar Thomas B. Ksiazek Thomas B. Ksiazek 2Department of Communication, Villanova University, Villanova, PA 19085, USA Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 62, Issue 1, February 2012, Pages 39–56, https://doi.org/10.1111/j.1460-2466.2011.01616.x Published: 02 February 2012