Publication | Closed Access
A Comparison of Questionnaires for Assessing Website Usability
554
Citations
2
References
2004
Year
Unknown Venue
EngineeringDigital MarketingConsumer ResearchClassical Test TheoryOnline Customer BehaviorUsability LabProduct Reaction CardsManagementConsumer BehaviorSample SizeUser PerceptionReliabilityBehavioral SciencesConsumer Decision MakingAssessing Website UsabilityUsability EngineeringDesignUser AcceptanceUser ExperienceUser EvaluationMarketingInteractive MarketingHuman-computer InteractionUser-centric EvaluationSurvey Methodology
Five questionnaires for assessing the usability of a website were compared in a study with 123 participants. The questionnaires studied were SUS, QUIS, CSUQ, a variant of Microsoft’s Product Reaction Cards, and one that we have used in our Usability Lab for several years. Each participant performed two tasks on each of two websites: finance.yahoo.com and kiplinger.com. All five questionnaires revealed that one site was significantly preferred over the other. The data were analyzed to determine what the results would have been at different sample sizes from 6 to 14. At a sample size of 6, only 30-40% of the samples would have identified that one of the sites was significantly preferred. Most of the data reach an apparent asymptote at a sample size of 12, where two of the questionnaires (SUS and CSUQ) yielded the same conclusion as the full dataset at least 90% of the time.
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