Responsibility attribution and helping behaviour in the Ash Wednesday bushfires

Abstract

The theoretical and empirical literature on the attribution of responsibility and helping behaviour suggests that a causal relationship exists between the perception of a victim's responsibility for his or her distress and the observer's willingness to help. This relationship was examined in a study of the attributions Victorians made and the amount of help (donations) given to the victims of the Ash Wednesday bushfires. The survey responses of 372 subjects indicated that although many people attributed a considerable degree of responsibility to the victims, attributions were unrelated to subsequent helping behaviour. Instead, helping was mediated by feelings of personal obligation to lend assistance and feelings of sympathy for the victims. It is argued that attribution theory may not be relevant to serious situations where norms for helping are highly salient.