Business Model Analysis for Local Access Provisioning

Abstract

In this paper we investigate business models for the provisioning of wireless broadband access services in a local environment. We focus on low cost and high data rates and volumes and on market actors that are not traditional mobile network operators. The analysis is based on interviews with actors within and outside the telecom sector. First, we identify business roles and company assets related to operation of networks and sites, customer acquisition and management, charging and billing. Next, we group and analyze the different types of value constellation and interaction between actors. The results show that a key driver for provisioning of local wireless access is to support the core business of the site owner, e.g. a hotel, and that the ability to establish and exploit short term customer relations is important.