Publication | Open Access

Environmentally friendly consumer choices: Cultural differences in the self-regulatory function of anticipated pride and guilt

Consumer Decision MakingEnvironmental BehaviorBehavioral Decision MakingCultural DifferencesAnticipated PrideCompulsive ShoppingMotivationConsumer ResearchManagementConsumerismConsumer BehaviorSocial SciencesPro-environmental BehaviorFriendly Consumer ChoicesMarketingConsumer AttitudePsychologySocial Responsibility