Direct-to-consumer advertisements for prescription drugs: what are Americans being sold?

The Measurement of Observer Agreement for Categorical Data

J. Richard Landis, Gary G. Koch · Biometrics · 1977 · 78.9K citations · Full text

Public Health, Biostatistics, Categorical Data Analysis +12

Increased Absenteeism from Work after Detection and Labeling of Hypertensive Patients

R. Brian Haynes, David L. Sackett, D. Wayne Taylor et al. · New England Journal of Medicine · 1978 · 519 citations

Public Health, Preventive Medicine, Behavioral Epidemiology +16

Coverage by the News Media of the Benefits and Risks of Medications

Ray Moynihan, Lisa Bero, Dennis Ross‐Degnan et al. · New England Journal of Medicine · 2000 · 509 citations · Full text

Social Sciences, Health Policy, Drug Information +12

Direct-to-consumer prescription drug advertising and the public

Robert A. Bell, Richard L. Kravitz, Michael S. Wilkes · Journal of General Internal Medicine · 1999 · 217 citations · Full text

Health Professions, Marketing, Pharmaceutical Policy +11

Direct-to-Consumer Prescription Drug AdvertisingBuilds Bridges Between Patients and Physicians

Alan F. Holmer · JAMA · 1999 · 196 citations

Health Professions, Pharmaceutical Policy, Advertising +9