Forecasting fluid milk package type with a multigeneration new product diffusion model

Abstract

A recently introduced multigeneration model, developed for high-technology industries and tested on a high-tech product class, is used to forecast use of three generations of packaging technology in the fluid milk market: glass, paperboard cartons, and plastic. Results show that the model can be successfully applied to industries not usually associated with high technology, and to specific markets, rather than across a whole product class. The model is extended by incorporating pricing, which brings about slight improvements in already good forecasts.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>