Selling places: Environmental images for the executive

Abstract

Burgess J. A. (1982) Selling places: Environmental images for the executive, Reg. Studies 16, 1–17. Images of place are a significant factor in the investment and locational decisions made by industrial and commercial executives. Local authority advertising attempts to reinforce favourable images and challenge stereotyped, unfavourable impressions about places. This paper assesses the content of promotional material published by local authorities between 1975–9. Image making could be improved through more creative and original copywriting, better market research and increased emphasis on public relations work.