Public Opinion Quarterly · 1972 · 65 citations · 0 references
Social SciencesEthnic StudiesSociologyDiscriminationSocial InequalityStereotypingBlack StudiesEthnic Representation In MediaRacial StereotypesRacismStereotypesAdvertising StereotypesBlack StereotypingMedia Portrayals Of RaceRace In AdvertisingRacial Stereotyping In Advertising
This analysis of advertisements which appeared in four mass circulation magazines between 1965 and 1970 suggests that, in a variety of subtle ways, they are contributing to the perpetuation of racial stereotypes rather than their eradication.