Perception of Green Hotels in the 21st Century

Abstract

This study was conducted to examine the perceptions, attitudes, behaviors, and thoughts of consumers when it comes to “green” hotels (resorts) in the twenty-first century. People have, in recent years, shifted their focus towards preserving the environment; thus, leading a movement to an expectations of “green” lifestyles. These lifestyles are not only in the home, but wherever the traveler goes leading to “green” hotels being a major interest to consumers. The result of this study indicated that consumers are willing to stay in green hotels. The study also showed that a majority of consumers considered going “green” as an important factor in their hotel choice. However, the question about who should pay for green hotels depends on who you ask. The assessments of consumer perception on water and energy conservation in this study were very encouraging.