The Influence of State Traveler Information Centers on Tourist Length of Stay and Expenditures

Abstract

This article reports on a 1987 study of the effect of travel information centers (TIC) in Colorado. Stopping at the TIC resulted in a 2.2 day average increase in length of stay and an estimated $1,026,000 additional spending. The income groups most affected were middle and high income level groups. Most travelers who stopped did so to get information — a finding in contrast to earlier studies.