Empirical tests of a fast-and-frugal heuristic: Not everyone “takes-the-best”

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Nonparametric Statistics for the Behavioral Sciences.

J. W. Whitfield, Sidney Siegel · Journal of the Royal Statistical Society Series A (General) · 1957 · 8K citations

Natural Sciences, Behavioral Sciences, Biostatistics +13

Rational choice and the structure of the environment.

H. A. Simon · Psychological Review · 1956 · 5.9K citations

Social Sciences, Economics, Psychology +13

Reasoning the fast and frugal way: Models of bounded rationality.

Gerd Gigerenzer, Daniel G. Goldstein · Psychological Review · 1996 · 3.5K citations · Full text

Social Sciences, Behavioral Sciences, Psychology +11

Task complexity and contingent processing in decision making: An information search and protocol analysis

John W. Payne · Organizational Behavior and Human Performance · 1976 · 2K citations

Business, Decision Sciences, Decision Making +16