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BusinessInformation SystemsInformation TechnologyAuthenticationE-commerce SystemsWeb SecurityBusiness-to-business E-commerceBusiness-to-consumer E-commerceE-commerce SecurityPlatform TrustRoot Of TrustTrust-aware RecommendationConsumer Trust In E-commerceTrust-building MechanismsWebsite Trust
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Robert Axelrod, W D Hamilton · Science · 1981 · 20.3K citations
Trust: The Social Virtues and the Creation of Prosperity
Peter A. Schneider, Francis Fukuyama · Journal of Marketing · 1996 · 10.7K citations
Paul Resnick, Ko Kuwabara, Richard Zeckhauser et al. · Communications of the ACM · 2000 · 2.2K citations · Full text
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Why Johnny can't encrypt: a usability evaluation of PGP 5.0
Alma Whitten, J. D. Tygar · 1999 · 1.1K citations